Are you thinking about moving and selling your home? Are you wondering which estate agent to choose? There are usually a few estate agents that dominate an area. Maybe you have driven past their swanky shop front, you have seen their for-sale boards popping up, flicking through your local newspaper you see their advertisements.
Whilst certain agents may have a strong foothold and presence in your community are they the right choice for you? When it comes to choosing an estate agent, is bigger always better?
Choosing the right estate agent is critical to the success of your sale. Doing your research and taking time to vet each agent will help you be confident in your final choice. Its easy to choose one that instantly springs to mind, however, there are many estate agents out there that are smaller and may suit your requirements better.
Bigger estate agents can often be the victims of their own success. Many grow that large that their service level drops as they have so many houses on their books to deal with. It’s a numbers game for them, the more houses they have on, the more they think they will sell. However, they often forfeit quality for quantity. Whilst you may see their boards everywhere, how many ‘Sold’ signs do you see? If the largest estate agent in your area has 200 houses on the market, that is 200 that have not sold. Put like that it doesn’t sound great does it?
There are many smaller, independent estate agents out there that will offer a better service. Here at Alexander Gibson, we agree that all good things come in small packages. Whilst we maybe smaller than some of our competitors, our approach is different. We don’t go for numbers, we go for quality. We offer a bespoke, personal service to each and every client. We keep our portfolio of houses smaller and our service level higher.
For us, we have to love the houses we sell. Each client we take on we are 100% committed to their move, no matter what the value of their property. We love nothing more than really getting to know our clients and their home. We also spend time getting to know our buyers so that we can help match them with the perfect house.
Having this deeper understanding helps us sell your home. We can reiterate all the lovely stories you tell us about your home. Spending time getting to know what really makes your home special allows us to pass on this information to our buyers so we can really showcase your home to its absolute best.
Because we spend more time on understanding you and your home, you can be guaranteed a top-class, personal service. As we are a smaller business, each sale matters to us. Every sale we make helps us pay the bills and puts food on our table, not pay the lease on the agent’s Aston Martin!
Just as we take time getting to know you and your home, we also spend more quality time marketing your house. High quality marketing will help sell your home. This approach makes your home stand out and attract the right buyer. Each of our hand-picked homes gets a completely personalised and bespoke marketing strategy and service.
Moving can be a stressful time. All of our clients are valued and we spend time helping you through the process of moving. We are there each step of the way. Keeping our numbers lower allows us the time to be able to do this. Numbers to us is just vanity. We don’t want to be the biggest. We are different, we like that and so do our clients.
Often biggest is perceived as being the best. But is it really best? Is it what is best for you? Maybe different is best or maybe it’s just…. different. We’ll let you decide if biggest or different is better for you.
Moving home is such an exciting time and we would love to hear about your plans. For a chat to see how different can work for you, call us on 01423 563077 or email talk@alexandergibson.co.uk
For more advice on choosing the right estate agent see our guide https://www.alexandergibson.co.uk/content/choosing-estate-agent-checklist