The air has most definitely turned crisper this week, with a whiff of Christmas around the corner you may be wishing your home would sell by the end of the year. Wouldn’t it be nice going into Christmas knowing that you’ve sold your home and you can kick back and enjoy the festivities? Enjoying one last Christmas in your home before it’s time to start a new chapter in the New Year.
If your home has been up for sale for a while it can be frustrating when interest dies off and you are left wondering why nobody wants to buy your home. To turbo charge your sale we have pulled together our most valuable tips to give you the best chance of getting an offer on your home by Christmas.
Revamp your marketing
Your marketing is key in attracting buyers to your home. To appeal to the greatest number of buyers your marketing should show case your home to its absolute best. Your marketing should be of the highest quality and make your home stand out.
Property marketing includes your property photography, written description, video, floorplan, Rightmove listing and printed brochure. All of which should be of professional standard, engaging and bring your home to life. Buying a home is not just about the building, it is about the lifestyle a home offers. Ensure your marketing portrays the lifestyle your home can offer a buyer, this is the quickest way to win hearts.
Take time to review your marketing. Browse through the houses for sale in your area on Rightmove.co.uk. How does your home compare? Does your property marketing make your home stand out or blend in? Does it intrigue and beckon a buyer to want to know more? If you decide your property marketing is mediocre at best, its time for a refresh.
Here at Alexander Gibson we know that high quality marketing sells homes. If you would like a bench mark to compare your current marketing against, we would be happy to post you one of our unique brochures. Just get in touch and we’ll pop one in the post for your today.
Tweak your presentation
How your home is presented can have a huge impact on your sale. Perfecting how your home is presented can make your property marketing look even better and helps your buyer imagine themselves living in your home.
The key is to make your home look neutral, well cared for and cosy. That means not to over personalise décor and accessories. Clear clutter to create space. Clean like crazy so your home is odour free and gleaming. Ensure all DIY jobs are finished. Give your home a lick of paint or update key areas if needed. Spending time and a little money doing these things will make your home more appealing to a buyer and this will shine through in the property marketing.
The ultimate way to perfect your presentation is through home staging. Home staging is a way of dressing your home through the use of props and accessories to polish your presentation. It can add interest and add a sense of warmth and comfort to your home. This can look especially effective during the colder months. Home staging can help set a homely, warm ambiance to your home that buyers will find irresistible on the run up to Christmas.
We know that spending time on your presentation and staging your home can help you sell in a quicker time frame and for more money. We offer a home styling service and have a wealth of useful tips and experience to help you present your home to its best. Speak to us to find out more about how we can help you. To find out more about how home staging can help sell your home see our blog
Review your asking price
If you ask most estate agents how you can get your sale going, they are likely to suggest a price reduction. We prefer to try and look at the property marketing and presentation before reducing. That said, it is important to regularly check your price against the current market and if your price is outdated sometimes a reduction is needed.
The best way to sense if your price is right is to look at what has recently sold in your area and also look at what other homes are currently up for sale in your area. Checking your home against others will indicate if you are sitting in the right price bracket or not. Rightmove.co.uk is a great tool for checking sold prices and what homes are currently up for sale. Be realistic and honest with yourself, if a price reduction is required, now is the time to do it.
Speak to your agent
Having looked at your marketing, presentation and price, speak to your agent. Ask them for advice on how you can get your sale going. Pull a plan together and work with each other to kick-start your sale. Ask your agent to redo your marketing once you have tweaked your presentation. Request that they reassess your price against current market conditions and time of year. When all of these elements have been reviewed and revamped, you can relaunch your home to market confident that you have done your best to help your sale along. A well presented home supported by the best marketing and the right price will sell.
If you want to give yourself the best chance to sell your home by Christmas then speak to us. Call us on 01423 563077 or email talk@alexandergibson.co.uk
We have a whole load of helpful advice and tips in our blog section. Visit www.alexandergibson.co.uk/blog to find out more