A home is not just bricks and mortar, it’s a lifestyle. Many people want to move home because they aspire to live a certain lifestyle, one their current home does not offer. Perhaps they want to live in a more rural area, country walks and home-grown veggies are top of their agenda. Maybe children are on the cards and being near a good school and a home with more space is a priority.
All the millions of people viewing Rightmove daily aren’t just looking for a property, they are looking for a lifestyle. One that supports the next chapter of their life, their dreams and aspirations.
When selling your home, one of the most important things to recognise is the type of lifestyle your home offers your buyer. Once you know this you can use clever tricks and techniques to show your buyers their dream lifestyle.
One of the ways you can do this is through home staging. Home staging is the art of dressing a home using props and accessories to highlight the kind of lifestyle that your home offers. It emphasises all the best bits of your home. Think of your home as the backdrop, home staging is a way of setting the scene.
Home staging polishes your presentation. It makes your home more appealing. The more appealing a home is the more viewings you will get. The more viewers you get through your door the better chance of an offer and a sale. Staging your home can help your home stand out. It can stop an online viewer in their tracks and lure them to click into your Rightmove listing.
Rightmove report that figures show that a staged home will sell for 8% higher than one that is not staged. In Harrogate the average property price is £347,551 so that’s an extra £27804.08. Think about what you could do with that extra money. Home staging is not something to be overlooked.
Whether you have been on the market for a little while or you are just thinking about putting your home up for sale, home staging is a wonderful technique that can help you sell your home.
Interested? So, where can you find a home stager? There are many home staging businesses all over the UK. The Home Staging Association is a good place to start. Here you can search for a local stager. Your estate agent may also offer this service. Here at Alexander Gibson we offer a home staging service as part of our top end marketing package. We know the value that this service can bring and many of our staged homes go on to sell quicker and for a higher value than those that are not.
You could also try and stage your home yourself. A great way to get inspiration is to visit a local show home and see how the professionals style a home. Or grab some home décor magazines like Ideal Home. Browsing through the pages you will see subtle use of props and accessories that add interest and appeal to the images. Visualising these images without the styling props will help you get a feel of the difference staging can make.
Of course, home staging is no good without excellent photography to support it. The two really do work hand in hand. If you stage your home and your agent uses below standard or even mediocre photography then your efforts will be lost.
Your property photography should be the very best. This will ensure that your wonderfully presented and styled home will shine through and grab the attention of online browsers. This is so important as these days; most home buyers will begin their search online through a property portal such as Rightmove or Zoopla. How your home is presented and photographed can make a huge difference.
If you want to know more about how home staging can help sell your home and our staging service, call us on 01423 563077 or email talk@alexandergibson.co.uk. Even if you are not ready to sell yet, we can offer you some free help and guidance so that when you are ready you get your sale off to the best possible start.