To sell your home, you first need to command the attention of a potential buyer. This all starts with your property images. If they are not interesting enough then your potential buyer will skip on by and onto the next home that does grab their attention.
The pictures of your home are essentially your shop window. It is likely the first time your buyer will set eyes on your house will be through your property photographs. You need to take this golden opportunity and wow them. Your home needs to stand out above all others.
The aim of your property marketing (which includes your property photography) is to entice a buyer to want to know more about your home. Enough so that they pick up the phone and book a viewing. If you get enough of the right people across your threshold you will sell your home. It is the job of your marketing to get viewers through your door. This all starts with your property photography and that is why it is so important to get it right.
Traditionally, estate agent photography involved someone from the office picking up a point and shoot camera and taking a few shots for the property particulars back at the office. Times have changed, technology has moved forward, but some agents are still stuck in their old ways. Many still take their own images, often with a smart phone. Whilst smart phones are great tools, your home deserves better. In our opinion, property images should always be taken by a professional photographer.
Of course, this is far more expensive for agents and maybe that is the main reason why so many still take their own images – to keep costs down. However, your home is not a cheap commodity, therefore it should not be marketed in such a cheap, inexpensive, DIY way.
If you want to sell your home, your property photography should be the very best it can be. This way you will attract as many buyers as possible. There is a huge difference in quality of professionally taken photographs and amateur shots. A professional will know how to balance the light, they will know how to compose a good shot and deal with all kinds of different conditions, and they know how to professionally edit the images. You cannot beat this knowledge, experience and attention to detail. It shines through.
So, how are your property photographs looking? Are they clear, crisp and show the lifestyle your home offers? Do they show your home off to its very best? Did your agent use a professional photographer or did they turn up and take the photographs themselves?
Browsing through Rightmove you will a huge variation in the quality of the property photography. You can appreciate how an unflattering image really does put you off clicking into the listing. Some agents are better than others. Here at Alexander Gibson we believe that high quality marketing attracts more views. We are big advocates for the use of planned photography, taken by an expert, using high quality equipment. Amateur images are shoddy and unflattering, and will not help the sale of your home.
These days we always commission a professional to do the job. We wrap our marketing plans around each home individually. Every home is different, we celebrate the quirks and the uniqueness of your home. Our bespoke marketing packages make your home stand out for all the right reasons. One of the fundamental elements of our bespoke marketing packages is our property photography. Our unique packages also include aerial photography, video walk-throughs of your home, professional copyrighting and an individually designed and professionally printed brochure. You and your home deserve nothing less than perfect.
If you want an honest opinion on the quality of your property images, we would be happy to give you constructive, helpful feedback in total confidence. Just email your Rightmove link to talk@alexandergibson.co.uk
To find out more about our photo, video and marketing packages that are tailor-made to each property we sell, visit http://alexandergibson.co.uk/about-us
If you need more selling advice, check out our other blogs here: www.alexandergibson.co.uk/blog